Schema.org is the agreed dictionary that search engines and AI systems understand. Using its types — Organization, LocalBusiness, Person, Product, FAQPage and many more — you label your content with meanings everyone's machines recognise.
Schema markup is the vocabulary; JSON-LD is the usual way to write it; structured data is the umbrella term for the result. Together they let you state facts about your business in a form AI can parse without guessing.
Marking your site up with Organization and Person schema lets an agent know SiteBoosting is the company and Stefan Hendriks is its founder — a relationship plain text leaves implicit.
Why this matters for AI findability
Because all major AI systems were trained to read Schema.org, using it is the most reliable way to make your entity legible. It is the common language of agentic findability.