To an AI system, you are not a website — you are an entity: a distinct thing with a name, attributes, and relationships. "SiteBoosting," "Stefan Hendriks," and "Den Haag" are entities, and the links between them (founder of, located in) are what let a machine describe you accurately.
Entity clarity means making those facts explicit and consistent everywhere they appear, so the system resolves you to one confident, well-defined thing rather than a fuzzy maybe-match.
If your name, address, and founder are stated consistently across your site, schema, and llms.txt, an agent confidently treats you as one entity — instead of wondering whether two slightly different listings are the same company.
Why this matters for AI findability
AI agents recommend entities they can identify with confidence. Strong entity signals are how you become a recognisable, trustworthy thing in their model of the world — the heart of agentic findability.